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Evaluate Wisconsin locations for retail, franchise, or office expansion by filtering ZIP codes on income thresholds, population density, and drive-time commute data — all in one spreadsheet.
All 855 Wisconsin ZIP codes — income, population, housing, flood risk, broadband access, food access, and more — packaged into a single clean CSV or Excel file. Ideal for manufacturing and dairy industry research.
What's Included
All drawn from official US government sources and joined into one clean file. No Census API knowledge required.
Use Cases
Evaluate Wisconsin locations for retail, franchise, or office expansion by filtering ZIP codes on income thresholds, population density, and drive-time commute data — all in one spreadsheet.
Segment Wisconsin for direct mail, geo-targeted advertising, or sales territory design. Find Milwaukee and Madison ZIP codes that best match your ideal customer demographic profile.
Compare median home values, vacancy rates, and flood risk across Wisconsin markets from Milwaukee to Green Bay. Build investor reports without spending hours on individual ZIP lookups.
Demonstrate community need in Wisconsin using poverty rates, food desert classifications, broadband gap data, and health indicators — all citeable from official government sources.
About This Dataset
Wisconsin (WI) has 855 ZIP Code Tabulation Areas (ZCTAs) as defined by the US Census Bureau. This dataset covers all of them — from high-density urban ZIP codes in Milwaukee and Madison to rural and suburban areas across Wisconsin's Midwest geography.
Wisconsin strong broadband access in urban ZIP codes, gaps in northern rural areas. This makes accurate, ZIP-level data especially valuable for businesses and researchers focused on manufacturing and dairy industry research.
The demographic core of this dataset comes from the US Census Bureau's American Community Survey (ACS) 5-year estimates (2019–2023 vintage, published December 2024) — the gold standard for ZIP code-level statistics. The 5-year estimates pool five years of survey responses to produce reliable numbers even for small or low-population ZIP codes, which is especially important in Wisconsin's rural areas.
Flood zone classifications come from the FEMA National Flood Hazard Layer (NFHL). Each Wisconsin ZIP code is flagged for the percentage of its area falling within high-risk flood zones (Zone A, AE, V, and VE designations). This is particularly relevant for real estate, insurance, and lending decisions in Wisconsin.
Broadband coverage data comes from the FCC's National Broadband Map, which tracks the percentage of addresses in each ZIP code with access to fixed broadband service at 25/3 Mbps, 100/20 Mbps, and gigabit speeds. In Wisconsin, broadband availability varies significantly between urban ZIP codes in Milwaukee and rural areas.
Food desert designations come from the USDA Economic Research Service Food Access Research Atlas. A ZIP code is flagged as a food desert when it meets the USDA's combined criteria for low income and limited access to a supermarket. This data is commonly used in Wisconsin for grant applications and community health planning.
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