Site Selection
Evaluate New Jersey locations for retail, franchise, or office expansion by filtering ZIP codes on income thresholds, population density, and drive-time commute data — all in one spreadsheet.
All 766 New Jersey ZIP codes — income, population, housing, flood risk, broadband access, food access, and more — packaged into a single clean CSV or Excel file. Ideal for pharmaceutical and biotech site selection.
What's Included
All drawn from official US government sources and joined into one clean file. No Census API knowledge required.
Use Cases
Evaluate New Jersey locations for retail, franchise, or office expansion by filtering ZIP codes on income thresholds, population density, and drive-time commute data — all in one spreadsheet.
Segment New Jersey for direct mail, geo-targeted advertising, or sales territory design. Find Newark and Jersey City ZIP codes that best match your ideal customer demographic profile.
Compare median home values, vacancy rates, and flood risk across New Jersey markets from Newark to Trenton. Build investor reports without spending hours on individual ZIP lookups.
Demonstrate community need in New Jersey using poverty rates, food desert classifications, broadband gap data, and health indicators — all citeable from official government sources.
About This Dataset
New Jersey (NJ) has 766 ZIP Code Tabulation Areas (ZCTAs) as defined by the US Census Bureau. This dataset covers all of them — from high-density urban ZIP codes in Newark and Jersey City to rural and suburban areas across New Jersey's Mid-Atlantic geography.
New Jersey one of the densest states with sharp ZIP-level income contrasts. This makes accurate, ZIP-level data especially valuable for businesses and researchers focused on pharmaceutical and biotech site selection.
The demographic core of this dataset comes from the US Census Bureau's American Community Survey (ACS) 5-year estimates (2019–2023 vintage, published December 2024) — the gold standard for ZIP code-level statistics. The 5-year estimates pool five years of survey responses to produce reliable numbers even for small or low-population ZIP codes, which is especially important in New Jersey's rural areas.
Flood zone classifications come from the FEMA National Flood Hazard Layer (NFHL). Each New Jersey ZIP code is flagged for the percentage of its area falling within high-risk flood zones (Zone A, AE, V, and VE designations). This is particularly relevant for real estate, insurance, and lending decisions in New Jersey.
Broadband coverage data comes from the FCC's National Broadband Map, which tracks the percentage of addresses in each ZIP code with access to fixed broadband service at 25/3 Mbps, 100/20 Mbps, and gigabit speeds. In New Jersey, broadband availability varies significantly between urban ZIP codes in Newark and rural areas.
Food desert designations come from the USDA Economic Research Service Food Access Research Atlas. A ZIP code is flagged as a food desert when it meets the USDA's combined criteria for low income and limited access to a supermarket. This data is commonly used in New Jersey for grant applications and community health planning.
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